Flourish
Plant care is self care™
We wanted to show that sometimes the hardest part of taking care of yourself is simply finding the motivation to start. A little care for your plants becomes a reminder to keep going, keep trying, and keep growing.CW: Adyson Hathcock
AD: Bella Costa
Commercials
In our spots, people try to better themselves by doing yoga and going for a run, but fall short until they reach for something small and manageable: their plant. When you can nurture growth in something else, you begin to believe you can nurture it in yourself.Our Self Care Labels reimagine the classic plant tag turning everyday instructions like “light,” “water,” and “soil” into simple reminders of what people need to grow, too. Each label mirrors the emotional maintenance we often overlook in ourselves, making self-care feel less overwhelming. Because sometimes the easiest way to understand what you need is to see it through something that needs you back.
Bloom Book
We created the Bloom Book to help people see their own growth the same way they see their plants’. Each page pairs simple plant tracking with gentle self-reflection, reminding users that nurturing themselves deserves the same patience, attention, and small victories. As their plants bloom, so do they one entry at a time. Growth takes time, and both kinds are worth documenting.
Recovery Month x Flourish
Purple is the official color of Recovery Month in September, representing hope, healing, and transformation. This special-edition Flourish bottle turns plant care into a reminder that growth, like recovery, takes time.