HIMS
fuel you confidence™
I wanted to unstigmatize men’s health and lean into the truth that for a lot of men, the hardest part of taking care of themselves isn't finding a solution, but admitting they need one. So I found a new way to start the conversation without saying a word. These license plates are loud, cheeky, and dead serious all at once because when men see themselves in the message, they’re more likely to do something about it. Hims helps them take control—quietly, confidently, and on their terms.
AD/CW: Adyson HathcockThe roughs.
Before the final campaign hit the road, I started on paper. These hand-rendered ads were part of an early exploration into how Hims could communicate confidence without shame.
HIMS X Nascar
HIMS X Nascar
Stigma doesn’t stand a chance at 200 mph.
In a culture where men are told to power through, subtlety isn’t always enough. So this idea showed up loud, proud, and unapologetically clever and right where men would see it, recognize it, and maybe, for the first time, relate to it.