Elvie
Shhhhhh™
We wanted to speak to the partners of breastfeeding mothers. The ones who watch the woman they love navigate postpartum depression, often without knowing how to help. Support in this season can feel complicated, and sometimes the smallest things make the biggest difference. With Elvie, we position the pump as more than a product; it becomes a quiet companion during this time of healing and adjusting. Because meaningful care begins when partners see the mother, not just the baby.CW: Adyson Hathcock
Elvie Weighted Robe
“The Hold She Deserves”
A soft weighted robe branded with the Elvie logo. Designed to calm anxiety and mimic the gentle hold mothers give their babies.
Elvie Radio Spot
This radio spot opens as if it’s describing a newborn who is fragile, restless, adjusting to a new world. Only at the end does the listener realize the story has been about the mother the whole time. The reveal reframes her exhaustion and resilience, reminding us that postpartum isn’t just a transition for the baby. It’s a transformation for the mother and Elvie is there to support it.