Zildjian
the punctuation mark of music™
We wanted to lean into the truth that for drummers, playing isn’t just about keeping time. It’s about making a statement. Cymbals are how you speak without saying a word. And Zildjian? Zildjian is the gold standard. The reason the world listens when you play. Because when your cymbals punctuate the music, you don’t just keep the beat… you define it!
AD/CW: Adyson Hathcock
AD: Ryder Griggs
Zildjian – “The Punctuation Mark of Music”
A birth is messy, raw, and unforgettable, just like a great cymbal moment. In this spot, we used childbirth to show how cymbals shape emotion and intensity. A steady hi-hat rhythm mirrors the mother’s contractions, building tension. When the baby is born, the cymbal explodes and brings the moment to life because cymbals don’t just mark time. They make it matter.
cymbal sfx: Adyson Hathcock