Nerds
deliciously different™
We wanted to lean into the truth that no two people are exactly alike, and that’s a good thing. Nerds celebrate the mix, the contrast, the unexpected combo. Whether you're sweet, tangy, bold, or a little bit of everything, there's a place for you in the box. This is the candy that doesn’t ask you to fit in. It dares you to stand out. So go ahead, be loud, be weird, be you. Nerds were made for it.
CW: Adyson Hathcock
AD: Olivia ReynoldsNerds: Just the Way They Are
This commercial plays with double meaning, using a heartfelt voiceover that could be about people or candy. We leaned into the insight that not one Nerd in the box is the same, and used subtle ambiguity to make a bigger point: being different doesn’t mean being less.
Nerds Radio Spot – “Too Much?”
Not one Nerd in the box is the same, so we let their personalities do the talking. Literally. This radio spot turns a handful of Nerds into a chaotic chorus of voices: loud, quiet, fast-talking, sugar-fueled, and proudly unpredictable. It’s an audio celebration of individuality wrapped in crunch.
Not one sock—or Nerd—in the box is the same.
Why match when you were made to stand out? Inside this box: one wild pair of mismatched Happy Socks and one surprise-flavored box of Nerds. Every combo is unique. Just like you.
